Marketing fairtrade products (GEPA, Dwp, El Puente, Traidcraft, BIOArt) 2007-12
I created a new strategy of making fairtrade part of CSR in the Czech Republic (fairtrade corporate gifts and advertisement items, business breakfast, fairtrade refreshments and education at the workplace) and was applying this strategy in 2007-2012 . I found about 220 corporate clients (including O2 Telefonica, Erste Bank, Česká pojišťovna, Schenker, Rajapack, Euro RSCG, HP, Konica Minolta..) and got products enlisted in 5 retail chains (DM Drogerie, Makro, Globus, Billa, Office Depot). I did over 180 lectures for corporations, universities, media and the public. I did market development also in Slovakia.
In July 2011 we negotiated a merger of our company to Belgian company Miko Coffee, which till now successfully continues in promoting fairtrade.
Every year (2007-2012) we organized a press conference and informed Czech journalists about the newest from the fairtrade world.
Every year (2007-2012) we visited our partners in Austria, Germany and UK to discuss about market development and marketing in the Czech Republic.